Building AI tools for creative business operations - one experiment at a time.
I'm a London-based illustrator and product developer spending 12 weeks testing whether AI can handle the business stuff (pricing, planning, operations) that burns creatives out.
Hello, I’m Larissa!
After 15 years in product development and running my own creative business, I learned the hard way: great creative work isn't enough if your business strategy is a mess.
Now I'm building tools and frameworks that help creative entrepreneurs figure out what's actually working (and what to stop doing) — so you can make smarter decisions about where to focus your time and energy.
Currently running a 12-week experiment where I'm testing workflows, sharing analysis, and building resources for small creative businesses. Follow along as I document what actually works.
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Most goal-setting advice tells you to either follow the data or follow your dreams. But neither alone works. I needed something that could hold both at once: the numbers, the reality, the patterns… and also the ambition, the dream version of the business, the part of me that wants more. The framework has to let them fight it out.